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Fact, people now search first for products and services online, so this is where your business needs to be.
Using a search engine is now the preferred option to find information.
In Dec 2007 the average PC user in the UK visited 72 different websites logging on at least 40 times a month. (Nielsen//NetRatings, 2007 [online])
On average users spent 51 seconds per session so they were not messing about, they wanted something, generally more information or contact details.
Only 47% of users even scroll a search results page let alone click to the next page, so don’t expect your customers to be different. (Nielsen and Loranger, 2007)
Result is if you’re not on the first page you may as well not exist.
The quickest way is to use pay per click marketing so that your business gets positioned on the first page.
