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Recommended reading:
Smith and Keenan's Law for Business
Law for Business Students
Recommended reading:
Organizational Behaviour: An Introductory Text
Business Information Systems: Technology, Development and Management in the E-business
Recommended reading:
Economics, 4th Ed.
Economics for Business (Palgrave Foundations)
Recommended reading:
Workbook for Interactive Accounting: The Byzantium Workbook
Accounting: Theory and Practice, 7th Ed.
Business Accounting: v. 1
Accounting for Non-accounting Students
Accounting and Finance for Non-specialists
Business Accounting and Finance: For Non-specialists
Recommended reading:
HTML 4 For Dummies® (For Dummies)
The Business Student's Handbook: Learning Skills for Study and Employment
Recommended reading:
Public Relations Handbook (Media Practice)
Set texts:
On-line Public Relations (PR in Practice)
Creativity in Public Relations (PR in Practice)
Recommended reading:
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Public Relations Strategy: A Guide to Corporate Communications Management (PR in Practice)
Effective Writing Skills for Public Relations (PR in Practice)
Set text required purchase:
Excel Formulas and Functions For Dummies® (For Dummies)
Set text required purchase:
Prioritizing Web Usability
Recommended Reading:
Don’t Make Me Think!: A Common Sense Approach to Web Usability
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)
Web Usability Handbook (Internet Series) (Internet Series)
Recommended purchase:
Research Methods for Managers
Qualitative Data Analysis: Explorations with NVivo (Understanding Social Research)
SPSS 15 Made Simple
Core Texts:
Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age
Super Searchers on Competetive Intelligence (Super Searchers)
Recommended reading:
Proven Strategies in Competitive Intelligence: Lessons from the Trenches
Competitive Intelligence: From Black Ops to Boardrooms - How Businesses Gather, Analyze and Use Information to Succeed in the Global Marketplace
