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| Assessment and Marking Scheme Downloads |
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 This is the link for the Assessment for BSNIM2035 > |
| Marking scheme |
| Week | Lecture Download | Tutorial Download |
|---|---|---|
| 1 | Lecture 1 [1.88mb] - Introduction to the Module - Importance of the internet to PR |
Tutorial 1 - Introduction to the coursework - general discussion about the industry - review of websites - Google mapping |
| 2 | Lecture 2 [108kb] - PR theory and the internet - Grunig & Hunt (1984) |
Tutorial 2 Self directed learning - In groups of 4 prepare a PowerPoint presentation for next week with your recommendations of what you would do for Sayers. |
| 3 | Lecture 3 [175kb] - Developing online PR strategy |
Tutorial 3 - Presentations to the class |
| 4 | Lecture 4 [182kb] - Online evaluation methods |
Tutorial 4 - Landscaping Part 1 - what can you find about Sayers and its competitors on-line? |
| 5 | Lecture 5 [385kb] - Social Media - blogs - wikis - XML - RSS |
Tutorial 5 - Lanscaping Part 2 - what can you find out about Sayers and its competitors in Social Media, Blogs and Wikis? |
| 6 | Lecture 6 [469kb] - Using e-mail in Public Relations |
Tutorial 6 - Assessing readability, reviewing Search Engine Optimisation and reviewing inbound links. |
| 7 | Lecture 7 [974kb] - Writing and editing Online [1] |
Tutorial 7 - What have you found out about the industry in the last few weeks? How do you think your ideas from week 3 might work? Are they still feasible? |
| 8 | Lecture 8 [3.7mb] - Writing and editing Online [2] - psychology of language |
Tutorial 8 - What are your recommendations? This is your chance to run through what you’ve suggested with Mike and I so we can give you feedback prior to next week’s marking. |
| 9 | Lecture 9 [332kb] - Search Engine Optimisation |
Marking your coursework - please note you will be handing in a copy of your work at this session. Failure to attend and hand in your work will mean it is treated as a late submission. |
| 10 | Marking your coursework |
