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Figures from the Office for National Statistics show that 84% of Internet users in the UK use the Internet to find goods and services.
In Dec 2007 the average PC user in the UK visited 72 different web sites logging on at least 40 times a month. (Nielsen//NetRatings, 2008 [online])
On average users spent 51 seconds per session so they were not messing about, they wanted something. [Don’t forget 84% of them were using the Internet to find goods or services] (Nielsen//NetRatings, 2007 [online])
The UK Internet population is almost equally split between males [51.5%] and females [48.5%].
Women between the ages of 18-34 are the largest active online group [18%]. Overall the 18-34 age range is the most prevalent group accounting for 32% of active users. (Nielsen//NetRatings, 2007 [online])
4.4 million Britons bought goods on-line on Christmas Day 2007. This was a 269% increase on 2006. Last year British consumers spent £53 billion on-line. This was up 75% on 2006. (Computer Weekly, 15 January 2008)
Figures from the ONS (2007) show that by April 2006 56% of households in the UK had a desktop computer whilst 30% had a laptop. In addition 30% had a mobile that also accessed the Internet.
Computer use in business is nearly universal with 7 in 10 business having a web site. (Office for National Statistics, 2007 [online])
Between 2004 and 2005 the value of Internet sales to households rose from £16.5 billion to £21.4 billion, a rise of 30%
Between 2006 and 2007 the value of Internet sales to households rose by 75% to £53 billion
