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Imagine a competitor is about to create an awareness campaign based on the nutritional value of its products.
It posts the nutritional information to its web pages for customers to view and perhaps download.
It might even do this in advance of the official launch.
Wouldn’t this be useful to know so you could review your position and react accordingly?
Fortunately, that doesn’t mean looking at every competitors’ website every day as there are software tools that will do this automatically.
Try out Wysigot 
Wysigot allows you to track and monitor changes to web pages as they occur.
This is really useful, especially for “deep linked” pages which you are unlikely to see change easily.
Make sure you include websites that give information on the general business environment that appertains to your industry.
These can be just as useful as your competitors’ sites and may help you define a new competitive advantage ahead of the market.