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In 2007 Britons spent £53 billion on-line.
That’s a 75% increase on 2006 and 1/6 of the total £300 billion retail spend in the UK.
BBC 2008 [On-Line])
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Imagine they were looking for something...
In Dec 2007 the average person in the UK visited 72 different web sites...
As a population 29,000 searches were done every minute (Nielsen//NetRatings, 2008 [online])
84% of users went on-line to find out information on goods and services. (Office for National Statistics, 2007 [online])
Imagine if these people came to you...
The more businesses are out there the harder and more important it’s you that’s found.
Try searching for your services or products. If you’re not found pay per click can sort it...
Research shows that 1 in 4 Britons online is at least 50 years old.
In fact there are nearly twice as many over 50’s online as there are under 18’s. (Nielsen//NetRatings, 2007 [online])
You cannot beat word of mouth however you nearly always do some research of our own.
More and more you do this via the Internet.
That means whatever your business you must make it easy for your customers to find you online.
